Tom Idle
Content creator extraordinaire.
Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.
Tom is also former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.
Tom Idle is tagged in 131 stories.
Page 1 of 7.
Circular Economy /
We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.
- 3 days ago
Circular Economy /
Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber
to road to solve complex business challenges — from creating new value flows to
cracking the code to circularity and driving progress toward a zero-emission
automotive future.
- 4 days ago
Regeneration & Resilience /
Later this month, the world’s policymakers, environmentalists and business leaders
will be in Cali, Colombia for the latest UN biodiversity conference — and
companies are being urged to broaden their sustainability horizons.
- 1 week ago
Circular Economy /
Brands, take heed: This legislation will apply to all products that are sold in
Europe, not just manufactured in the region — impacting manufacturers,
importers, distributors, retailers and sellers all around the world.
- 2 months ago
Marketing & Communications /
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
- 4 months ago
Marketing & Communications /
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
- 5 months ago
Materials & Packaging /
Not at this rate: In one corner, industry bodies and petrochemical companies
call for enhanced recycling and the increased use of materials with recycled
content. In the other, climate campaigners continue to push for cuts in
production — an argument that won’t be resolved anytime soon.
- 5 months ago
Organizational Governance /
Whether carbon credits ought to be used to account for Scope 3 emissions is a
debate that must continue — involving many more stakeholders, so that views on
both sides of the fence are heard and considered.
- 5 months ago
Marketing & Communications /
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
- 7 months ago
Marketing & Communications /
While the new mandate was scaled back from what was originally proposed, US
companies must now prepare to join many markets around the world in the
climate-risk disclosure game.
- 7 months ago
Circular Economy /
For the hordes of companies still struggling to make good on their net-zero
commitments, comply with impending climate-disclosure legislation and figure out
what ‘circularity’ even means, Pentatonic is here to help.
- 8 months ago
Innovation & Technology /
“By detecting wildfires while they are still small, we stand a much better
chance of stopping them before they cause too much damage — saving money, the
environment and, ultimately, lives.” — Dryad Networks' Carsten Brinkschulte
- 8 months ago
Marketing & Communications /
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
- 9 months ago
Circular Economy /
We caught up with Ephi Banaynal dela Cruz, co-founder and CEO of Context Nature, to learn how they are supporting companies to integrate nature into business and investment decision-making to build a nature-positive future.
- 10 months ago
Artificial Intelligence for Sustainability /
As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease
‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise.
- 10 months ago
Collaboration & Co-Creation /
Over 80% of sustainability professionals acknowledge the need to work with peers
to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation.
- 10 months ago
Circular Economy /
We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible.
- 11 months ago
Marketing & Communications /
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
- 11 months ago
Marketing & Communications /
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
- 11 months ago
Supply Chain /
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.
- 11 months ago