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Stories About Agriculture

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Yes, It’s Complex – but a Circular Economy Is Achievable
Yes, It’s Complex – but a Circular Economy Is Achievable

CIRCULAR ECONOMY - We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.

Why Isn’t There More Organic Farmland in the US?
Why Isn’t There More Organic Farmland in the US?

IS REGENERATIVE AG VIABLE AT SCALE? - One can’t help but wonder how organic farming in the US would be different if we had continued to let farmers define and protect organic through regional certification bodies.

Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

MARKETING & COMMUNICATIONS - A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap.

WWF Identifies Tailored, Local Strategies for Transforming Global Food System
WWF Identifies Tailored, Local Strategies for Transforming Global Food System

MARKETING & COMMUNICATIONS - While no single set of policy interventions should be applied globally, the research reveals a universal need to optimize land use and restore biodiversity, improve education on healthy and sustainable diets, and redesign financial subsidies and incentives.

The Economic (& Environmental & Health) Case for Regenerative Farming & Food
The Economic (& Environmental & Health) Case for Regenerative Farming & Food

IS REGENERATIVE AG VIABLE AT SCALE? - Despite their benefits for soil and ecosystem health, regenerative practices are not going to make a positive dent in the food system long term unless there is a true economic case for farmers and others in the value chain. And there is.

Future-Proofing Olive Farming: Balancing Tradition and Modern Practices
Future-Proofing Olive Farming: Balancing Tradition and Modern Practices

SUPPLY CHAIN - Balancing productivity with sustainability will be crucial to ensuring the long-term viability of olive farming in Spain amidst changing climate conditions.

Breeding New Hope for the Future of Coffee in a Climate-Changing World
Breeding New Hope for the Future of Coffee in a Climate-Changing World

SUPPLY CHAIN - World Coffee Research and its partner brands are directing vital investment and R&D into this globally popular yet critically underfunded, climate-vulnerable crop.

Field Notes: How Major Brands Are Cultivating Regenerative Supply Chains
Field Notes: How Major Brands Are Cultivating Regenerative Supply Chains

SUPPLY CHAIN - From food and beverages to apparel, more commodity supply chains are getting a resilience boost through a transition to regenerative-agriculture practices. Join us in October as forward-thinking brands from these industries come together to discuss the significant environmental, economic and social benefits being reaped.

Aspen Vodka Raises Spirits Sustainability to a Whole New Level
Aspen Vodka Raises Spirits Sustainability to a Whole New Level

INNOVATION & TECHNOLOGY - Aspen Distillers’ new, carbon-negative facility — the world’s first LEED Platinum-certified distillery — includes a parcel dedicated to regenerative agriculture and pioneering water re-entry processes, and is designed for net-positive energy use.

Pilot Study Uses Recycled Glass to Grow Salsa Ingredients, Protect Coastlines
Pilot Study Uses Recycled Glass to Grow Salsa Ingredients, Protect Coastlines

INNOVATION & TECHNOLOGY - The researchers think adding glass to soil could help prevent wind erosion in coastal regions and ecosystems whose preservation is an increasingly valuable aspect of climate resilience.

Smallholder Voices Are Critical in Ethical Supply Chains
Smallholder Voices Are Critical in Ethical Supply Chains

SUPPLY CHAIN - The Farmer Thriving Index — a holistic, standardized way of understanding farmer wellbeing that is grounded in farmer voice — set out to answer a simple question: Are farmers in coffee supply chains thriving, or barely surviving?

Ancient Olive Trees Key to Protecting Region’s Ecology and Economy
Ancient Olive Trees Key to Protecting Region’s Ecology and Economy

COLLABORATION & CO-CREATION - Climate change requires rethinking agricultural practices; and a collaboration between Certified Origins and one of Catalonia, Spain’s oldest environmental NGOs is a model for enhancing conservation efforts and sustainable practices in the olive oil industry.

A Cracking New Use for Shellfish Waste: Extending the Life of Produce
A Cracking New Use for Shellfish Waste: Extending the Life of Produce

INNOVATION & TECHNOLOGY - University of Maryland researchers have developed a new type of porous material made of chitosan and copper to spray on fresh produce that absorbs chemical pesticides, extends shelf life and easily washes off.

Scientists Discover New Plants That Could Lead to Climate-Proof Chocolate
Scientists Discover New Plants That Could Lead to Climate-Proof Chocolate

SUPPLY CHAIN - Discovery of three new species in the Western Amazon could pave way for more climate-proof cacao production — and shows how many treasures are still yet to be discovered in Earth's biodiversity.

Tech Partnerships Helping Walmart Optimize Food Value Chain
Tech Partnerships Helping Walmart Optimize Food Value Chain

CIRCULAR ECONOMY - The retail giant recently launched two partnerships aimed at recycling food waste and enabling better-informed food-sourcing decisions.

Engineering the Future of Circular Packaging in the US Heartland
Engineering the Future of Circular Packaging in the US Heartland

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - A collaboration between Dow and New Energy Blue aims to make a new biomass refinery in Mason City, Iowa a linchpin in a massive, circular shift for the plastics industry.

This DTC Marketplace Fosters Fairer Trade for Smallholder Food Producers
This DTC Marketplace Fosters Fairer Trade for Smallholder Food Producers

SUPPLY CHAIN - R-ainbow connects small food producers around the world with nearby buyers in real time — reducing logistical expenses and emissions, and boosting prices for farmers and transparency and trust within the food supply chain.

What Consumer Data Can Tell Us About the Future of Sustainability
What Consumer Data Can Tell Us About the Future of Sustainability

MARKETING & COMMUNICATIONS - While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.

Foodtech Innovators Spill the Beans on Climate-Proofing Coffee
Foodtech Innovators Spill the Beans on Climate-Proofing Coffee

INNOVATION & TECHNOLOGY - These two startups are fundamentally changing how coffee is produced — by eliminating the need for beans altogether, and repurposing food waste along the way.

From Funding to Action: Empowering Farmers Through RCPP
From Funding to Action: Empowering Farmers Through RCPP

FINANCE & INVESTMENT - The USDA's $1.5B investment in the RCPP will advance climate-smart agriculture in the US while expanding the number, reach and variety of conservation programs. Realizing the full potential of this funding requires intentional action and collaboration across the agricultural ecosystem.