MARKETING & COMMUNICATIONS -
“This irrefutable data should reassure any business and encourage brands to
renew their commitment to inclusivity in all forms — to not only benefit the
communities they serve, but to drive growth and financially prosper.”
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
ORGANIZATIONAL GOVERNANCE -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
MARKETING & COMMUNICATIONS -
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
CONSUMER BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.
MARKETING & COMMUNICATIONS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
INNOVATION & TECHNOLOGY -
As sustainability and branding become more intermingled for forward-thinking
brands, being able to turn unattractive solar arrays into marketing assets
exemplifies resource efficiency.
MARKETING & COMMUNICATIONS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
ORGANIZATIONAL GOVERNANCE -
Companies that challenge the idea of business-as-usual can set the pace of innovation for their peers despite the risk of failure. And you might just unlock a new way of doing business and see ripple effects for years to come.
ARTIFICIAL INTELLIGENCE FOR SUSTAINABILITY -
As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease
‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise.
ORGANIZATIONAL GOVERNANCE -
This week at SB’23 San Diego,
over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a
regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.
ORGANIZATIONAL GOVERNANCE -
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.
MARKETING & COMMUNICATIONS -
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning
demographics. So, crafting messages that appeal to both audiences is vital.
ORGANIZATIONAL GOVERNANCE -
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
MARKETING & COMMUNICATIONS -
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
ORGANIZATIONAL GOVERNANCE -
While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.
MARKETING & COMMUNICATIONS -
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.
INNOVATION & TECHNOLOGY -
Frequent flyer reward programs encourage flyers to emit up to 34x their lifetime carbon budget; while flying private can pollute up to 30x more than a standard flight.
CIRCULAR ECONOMY -
Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.
MARKETING & COMMUNICATIONS -
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?